In a transformative move for the real estate and cryptocurrency sectors, Cardone Capital, a $5.1 billion private equity real estate firm, announced on June 20, 2025, the acquisition of 150 Bitcoin (BTC), valued at approximately $15.6 million. This strategic purchase, led by CEO Grant Cardone, marks a significant pivot as the firm integrates digital assets into its portfolio, positioning itself as a pioneer in blending real estate with Bitcoin’s high-growth potential.
A Hybrid Investment Strategy
Cardone Capital, managing over 14,200 multifamily units and 500,000 square feet of commercial space, is no stranger to innovation. The firm launched the 10X Miami River Bitcoin Fund in May 2025, a groundbreaking dual-asset vehicle combining a 346-unit Miami waterfront property with a $15 million Bitcoin allocation. Inspired by Grant Cardone’s brother, this fund uses rental income to dollar-cost average into Bitcoin, creating a self-sustaining crypto treasury model. The recent 150 BTC purchase is part of a broader plan to acquire 1,000 BTC, with ambitions to scale to 4,000 BTC by year-end, potentially worth over $400 million at current prices.
Why Bitcoin? Why Now?
Grant Cardone, with 35 years of real estate expertise, sees Bitcoin as a hedge against inflation and a complement to stable, cash-flowing properties. “We’re combining the two best-in-class assets: multifamily real estate and Bitcoin,” Cardone stated on X, echoing support from MicroStrategy’s Michael Saylor. This move aligns with a global surge in institutional Bitcoin adoption, with companies like MicroStrategy holding 628,946 BTC and Japan’s Metaplanet amassing 11,111 BTC. Cardone’s strategy leverages real estate’s steady income to fuel Bitcoin accumulation, targeting 20% returns for investors.
Impact on Crypto and Real Estate Markets
Cardone Capital’s entry into Bitcoin, following its $5.3 billion portfolio growth, signals a shift in how traditional firms view digital assets. By outpacing crypto-native miners like Core Scientific in BTC holdings, the firm is redefining portfolio diversification. The 10X Miami River Fund’s success has already attracted significant investor interest, with one long-time skeptic investing $15 million after seeing the hybrid model. Cardone plans to launch 10 more such funds by June 2026, potentially investing $1 billion, which could drive Bitcoin’s price higher amid rising institutional demand.
A Vision for the Future
This acquisition dovetails with global crypto trends, from Brazil’s Strategic Bitcoin Reserve hearing to Google’s $530M TeraWulf stake. Cardone’s vision of taking these hybrid funds public by 2026 could further legitimize crypto in mainstream finance. By using real estate cash flow to buy Bitcoin, Cardone Capital mitigates crypto’s volatility while maximizing upside, offering a blueprint for other firms. As regulatory clarity improves with bills like the U.S. Digital Asset Market Clarity Act, Cardone’s move could inspire a wave of real estate-crypto integration.